Install a pixel
Add the Nomow tracking pixel to your website and verify it is firing.
The Nomow pixel is a lightweight JavaScript tag you paste into any website. Once installed, it records anonymous visits and warms them through the Cold → Intent → Prospect → Lead lifecycle — surfacing high-intent visitors in your CRM before they ever fill in a form.
The pixel manager
Open Pixels from the sidebar. Each connected site appears as a pixel card showing:
- Status — Active (green), Pending (amber, no ping received yet), or Inactive (gray).
- Events today — total lifecycle events fired in the last 24 hours.
- Unique visitors — distinct anonymous sessions today.
- Copy embed snippet — copies the
<script>tag to your clipboard.
If you have no pixels yet, the manager shows an empty state with a New pixel button.
Setup wizard
Click New pixel. Give it a display name that identifies the site (for example, "Marketing site" or "Docs"). Nomow generates a pixel ID and opens the setup wizard.
Copy the embed snippet shown in step 1 of the wizard. Paste it inside the <head> of every page on your site — or use your tag manager (Google Tag Manager, Segment, etc.) to deploy it sitewide. The snippet looks like:
<script src="https://app.nomow.ai/nm-tracker.js"
data-pixel-id="px_xxxxxxxxxxxxxxxx"
async></script>Load any page on your site in a browser tab. Return to Nomow and click Verify now in step 2 of the wizard. Nomow polls for an incoming ping from your pixel ID. The step indicator moves to Verified once a ping arrives — usually within a few seconds of the page load.
After verification
Once verified, the pixel card becomes Active. New visits start appearing in Visitor journeys within a few minutes. The pixel fires the following lifecycle events automatically:
| Event | Condition |
|---|---|
cold | First visit; no prior signal |
intent | Visitor returns, or scrolls past 60 % of a page |
prospect | Visitor starts filling a form but does not submit |
lead | Visitor submits a form and an email is resolved |
Next steps
Understand how anonymous visits become CRM contacts in Visitor journeys, and connect your pixel to a landing page in Publishing pages.
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