Visitor journeys
Trace anonymous site visits through email resolution into known CRM contacts.
Visitor journeys show you the full path a person takes — from anonymous first visit to identified contact — stitched together across multiple sessions by the Nomow pixel. Use this view to understand what content drives intent and when prospects reveal themselves.
Per-pixel analytics
Open Pixels and click a pixel card to drill into its analytics. The analytics view shows:
- Visitors over time — daily unique anonymous sessions.
- Events over time — breakdown of Cold / Intent / Prospect / Lead events.
- Top pages — which URLs on your site generate the most intent events.
- Device and country split — donut charts for the same period.
Use the period picker (7d / 30d / 90d / Custom) to adjust the date range.
The lifecycle stages
The pixel advances each anonymous visitor through four stages as evidence of interest accumulates:
| Stage | Meaning |
|---|---|
| Cold | First-touch visit; no repeated signal |
| Intent | Return visit, or significant scroll depth on a key page |
| Prospect | Visitor typed into a form field but did not submit (captured by the typing-debounce hook) |
| Lead | Form submitted; an email address was resolved and a CRM contact was created or updated |
Each stage transition is stored as a lifecycle event against the session, and — once an email is resolved — against the contact's timeline.
Drilling into an anonymous journey
In the analytics view, click View journeys to open the journeys table. Each row is one anonymous session with its stage, page count, duration, country, device, and last-seen timestamp.
Click a row to expand the full event list for that session: page views with timestamps, scroll-depth markers, form-field interactions, and any UTM parameters captured on first touch.
The email-resolution moment
When an anonymous visitor submits a Nomow form, the pixel stitches the entire prior journey to their resolved email. In the journeys table, resolved sessions are highlighted with the contact's name and email. Clicking the name opens the contact profile in your CRM.
The CRM contact's Activity tab shows the full prior history: every page visit, scroll event, and form field interaction from before they were known — timestamped in sequence. The stage badge on the contact reflects the highest lifecycle stage reached (Prospect, Lead, etc.).
Session expiry and stitching rules
- Sessions expire after 30 minutes of inactivity. A return after 30 minutes starts a new session.
- Stitching across sessions relies on a first-party cookie. Incognito mode or cookie deletion starts a new anonymous identity.
- Once an email is resolved, all subsequent sessions from that browser are attributed to the known contact automatically.
Next steps
To set up a pixel, see Install a pixel. To see how form submissions flow into the CRM after email resolution, see Contact profile.
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