Target accounts (ABM)
Manage a prioritized list of named accounts for account-based marketing.
Target accounts is the ABM layer of Nomow. It holds a curated list of organizations you are actively pursuing — separate from the broader companies list — with priority ranking, enrichment status, and bulk research actions.
The target accounts list
Each row in the list shows:
| Column | What it shows |
|---|---|
| Name | Company name, linked to the company profile |
| Priority | A chip: High, Medium, or Low |
| Location | City and country |
| Industry | Detected or manually set |
| Employees | Headcount range |
| Enrichment | Whether the account has been enriched (Enriched or Empty) |
| Tech tags | Technology tags detected during enrichment |
Click any row to open the linked company profile where you can see all contacts, activity, and deal history for that account.
Adding target accounts
Go to Target accounts in the sidebar.
Click Add account. You can add a single named company, paste a list (one company domain or name per line), or pull from the existing companies list.
Choose High, Medium, or Low. Priority is visible on every row and can be used as a filter chip. You can change it at any time from the list or the company profile.
Filter chips
Use the filter chips above the list to narrow to the accounts that matter right now:
- Priority — High / Medium / Low
- Industry — one or more sectors
- Country and City
- Has enrichment — show only accounts that have been enriched (or only those that have not)
- Tech — filter by detected technology tags
- Employee range — headcount brackets
- Revenue — revenue band (where available)
- Founded after — focus on newer companies
Combine any number of chips. Save the result as a named view to return to it without rebuilding the filters.
Bulk actions
Tick one or more checkboxes to activate the bulk action bar. Three actions are available:
- Enrich — runs firmographic enrichment on the selected accounts, filling in industry, employee count, country, city, revenue estimate, and tech stack where available. Enrichment is asynchronous; the status column updates when each account finishes.
- Assign — reassigns the owner of the selected accounts to a team member you choose.
- Delete — removes the selected accounts from the target list. This does not delete the underlying company record.
Batch history
Below the main list is a batch history panel showing every enrichment batch that has been run — when it started, how many accounts were included, how many succeeded, and how many failed. Use this to audit enrichment activity or re-run a failed batch.
Next steps
Learn how enriched firmographic data affects scores in Lead scoring, or review all contacts at a named account in Companies.
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